![]() The more you publish to your Instagram feed, the less reach your individual posts receive. So if you've been wondering whether how much you're posting every day affects the reach of your creative assets, the answer is yes. If you post three times a day, it goes down to -6.17% of the average reach, and so on. If you post twice a day, both assets risk having -3.12% of the reach that an average post would have gotten. If you post on Instagram once a day, that asset is likely to have a +3.39% individual improvement over your average reach, but it decreases from there. To figure out how often to post on Instagram based on reach, we took a sample of 1,400 brands that posted between one and five times a day over the past six months, then analyzed their account reach to see if output frequency was correlated. Post engagement is the holy grail of Instagram success, but attaining the highest reach per post is also an important KPI, especially as audiences become increasingly flooded with new content to consume. Where there's data, there are facts - and while things change literally every single day on Instagram, the numbers are always on cue. If your posting schedule is less frequent and more sporadic, followers will often lose interest and eventually unfollow if they feel like they can’t expect regular content. Always remember, one size does not fit all and it's best to try different posting cadences to find what works best for your brand. By posting at least once a day, you show your followers that you’re dedicated to your account, build trust, and also have a lot of interesting things to show them. In terms of how often should you post on Instagram, frequency is everything. Yes, how often you post on Instagram is important. Is How Often You Post on Instagram Important? The proximity to consumers offers closeness and insight into a brand's target market that never would have been possible before, but its incessant evolution makes it impossible to keep up with, let alone master. Social media has made brand marketing so much more effective, yet much more complex than it once was. ![]() This can prove to be problematic for a business trying to optimize all visual asset output on such an important channel - this includes adding trending Instagram hashtags and Instagram alt text. Many factors are now at play when it comes to a content distribution strategy, and a non-chronological feed basically means that it’s difficult to predict when their posts will be seen by their followers, even when actively monitoring activity stats. Since the Instagram algorithm's inception, it's been really tough for brands to nail that Instagram posting frequency sweet spot. We bet you've asked yourself, “What are the best times to post on instagram?” many times, and possibly found many different answers. In this environment, understanding the current best practices for posting frequency on Instagram is key to achieving results and making the most of this visual-centric platform. Striking the right balance between maintaining a consistent presence and avoiding over-saturation can be tricky, as both factors are heavily influenced by elements such as algorithm updates, audience preferences, and the nature of the content being shared. The question of how often you should post on Instagram is a top consideration for those looking to maximize their engagement and impact. In the ever-evolving landscape of social media, Instagram continues to be an important platform for brands and businesses alike looking to connect with their audience and share entertaining content.
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